History of KPOP 3: BTS, EXO, BLACKPINK, TWICE, Red Velvet and more!
For today's predebut, we're here to talk about the third generation of KPOP.
We want to start out with a disclaimer that the third-generation KPOP artists we talk about in this predebut are all still very much active, and this is not an era of KPOP that is over in the past.
Typically, when people refer to the third generation of KPOP, they are referring to the period roughly between 2011 and 2018. This includes a wide range of groups such as BTS, EXO, iKON, GOT7, and the iconic girl group trifecta of BLACKPINK, TWICE, and Red Velvet. (Of course, this is not a complete list!)
This era is characterized by the rise of social media and the dominance of YouTube, and KPOP adjusted accordingly. Artists were also trying out slightly more experimental concepts. Although KPOP was already popular among fan bases in Asia, after the massive global success of "Gangnam Style" by PSY in 2012, KPOP gained explosive popularity around the world.
There are multiple third generation male artists who became international top stars, BTS perhaps the best known among them. When EXO released "Growl" in 2013, it instantly became a huge hit and propelled them to superstardom. Since then, EXO has been continuously active as a group, subunits, and solo artists. ED has hosted Artist Classes with KAI and BAEKHYUN for their solo songs! Watch "Growl" below 👇
There are many third-generation KPOP artists, but it's fair to say that the "big three" trifecta is the most famous among them, consisting of BLACKPINK from YG, TWICE from JYP, and Red Velvet from SM.Notably, BLACKPINK became a phenomenon even before their debut when they released a dance practice video as a predebut group of four YG trainees. The video went instantly viral, escalating excitement for their debut, and their popularity has only increased since. The four most followed KPOP idols on Instagram are the four BLACKPINK members! Watch their music video for "DDU-DU DDU-DU" below, which has more than 1.6 billion views on YouTube:
Bonus feature: watch this iconic music video for "Naughty" by Irene and Seulgi of Red Velvet, choreographed by Jae and Spella! You can take their "Naughty" tutting class on our website.
Do you have a third-generation bias? Tell us all about it by simply responding to this blog on Instagram!
We hope you enjoyed this Predebut article!
Click HERE to go onto the next chapter: History of KPOP 4